Academy Pass - Limited offer One-time payment 97$ for founders.

Strategic Thinking from First Principles

Eight lenses for reasoning past inherited answers when you have to call shots in pricing, market sizing, and strategy.

8 lessons · 1h 2m

Keep Customers Longer and Reduce Churn

Keeping a customer costs far less than winning a new one, yet most businesses lose them through quiet, fixable leaks. Here is how to close them.

9 lessons · 48 min

The Multi-Funnel System: Different People, Different Pages

One landing page can't sell to everyone, so you build a separate path for each segment and a map that says which funnel to ship first.

8 lessons · 46 min

Your First $1,000 in Paid Ads on Meta & Google

Spend a $1,000 paid-ads test budget across Meta and Google with the 2026 playbook — Andromeda, AI Max, and tracking that makes the data readable.

9 lessons · 1h 6m

The 80/20 of Social Media: Pick the Right Platforms, Ignore the Rest

Stop spreading yourself thin across five feeds. Score every platform, commit to the two that fit, and post with a plan instead of a guess.

7 lessons · 45 min

Test Your Marketing Messages and Scale What Works

Once you're running a set of matched funnels, it's easy to spend across all of them on instinct — scaling the one with the prettiest top-line number and quietly letting your winners subsidize losers you've never had the heart to cut. This course teaches you to run each path as its own channel with its own P&L: measure the one number that decides, read a test only when it's earned the right to be read, and move budget from losers to winners by rule, not by mood. You leave owning a Channel Scorecard for your own funnels — and the answer to the only question that matters: which of my funnels actually pays?

8 lessons · 40 min

Build Your AI Marketing Team

Run the whole marketing function — strategist, copywriter, designer, analyst, scheduler — through AI, from one chair. Write the one brief that drives every role, get usable output from each, catch where it's confidently wrong, and run a 90-minute weekly loop that ships without you. The assembly course that turns 'I can't afford a marketing team' into 'I run one.'

9 lessons · 1h 3m

Email Sequences That Sell

Build one automated email sequence that turns new subscribers into buyers, from the welcome email to the sales push, wired up and running on its own.

9 lessons · 58 min

The Referral Engine: Systematize Word-of-Mouth Growth

Stop hoping customers recommend you. Build a referral system that runs on its own: a talk trigger, the right ask, and partner networks that compound.

8 lessons · 1h 3m

Alex Hormozi's Value Equation: Create Offers Nobody Can Refuse

Build an offer so good people feel stupid saying no, using Hormozi's four-lever Value Equation to price for profit and stack value buyers actually want.

9 lessons · 1h 27m

Build Your First HeyGen Video Ad in 60 Minutes

Go from a one-line idea to a finished, downloadable HeyGen video ad with a human-sounding avatar in a single 60-minute sitting.

5 lessons · 32 min

Build a Landing Page That Converts with AI

Go from blank screen to a live, tracked landing page that turns visitors into signups, using AI to draft the copy and a proven 7-block layout.

5 lessons · 36 min

Create a Week of Content in One Afternoon with AI

Turn one pillar idea into a full week of platform-ready posts in a single afternoon, then run the same batching process again next week.

8 lessons · 55 min

Webinars That Convert

Run a webinar that teaches just enough to earn trust, then sells without the ick, and turns attendees into buyers on the live call and after it.

8 lessons · 53 min

Reading the Market: Competitive Intelligence for Founders

Your competitors broadcast their next six months in plain sight: read their pricing, job posts, and reviews before the move lands on your roadmap.

8 lessons · 1h 18m

Build a Lead Magnet in a Weekend

Go from blank page to a live lead magnet with a working signup form and an email that delivers it, in a single weekend.

6 lessons · 26 min

Case Studies That Close

Turn one happy customer into a one-page case study that closes deals, then build the next one in 90 minutes using the same repeatable process.

6 lessons · 27 min

Build Your Brand Identity in a Day

Walk in with a half-formed idea and walk out with a finished brand: a name, a wordmark, five locked colors, a type pair, and a voice on one page.

6 lessons · 28 min

The Psychology of Why People Buy

Buyers decide on emotion and back-fill the logic later. Learn the seven forces behind that choice so your offer feels like the obvious yes.

7 lessons · 24 min

Package What You Know Into a High-Ticket Offer

Turn the expertise you already have into one priced, packaged high-ticket offer, with the mechanism, delivery model, and risk reversal worked out.

9 lessons · 44 min

SPIN Selling: The Question-Based Method That Closes Deals

Stop pitching and start asking. The four-question sequence that gets buyers to talk themselves into the deal before you ever name a price.

8 lessons · 1h 6m

Build a Custom GPT for Your Business in 60 Minutes

Build, test, and ship a working custom GPT for one real business task, in a single sitting, no code.

6 lessons · 38 min

Talking to AI Like a Person (Not a Search Engine)

Your AI gives you generic answers because you treat it like Google. Talk to it like a sharp colleague and it starts doing real work for you.

7 lessons · 40 min

Your AI-Powered Second Brain: Organize, Analyze, and Act on Everything

Build a personal AI system that organizes your notes, files, and ideas with PARA, then turns them into answers and decisions on demand.

10 lessons · 1h 54m

Secret Prompt Library for Founders

Build a reusable prompt library that drafts your investor updates, hiring scorecards, board prep, and hard decisions instead of starting from a blank chat every time.

8 lessons · 51 min

Claude Cowork as Your File Operator

Point Claude Cowork at one chaotic folder and walk away with a renamed, sorted, spreadsheet-ready set of files plus a brief you can rerun on the next mess.

8 lessons · 27 min

Create an AI-Powered Competitive Analysis

Build a living competitive analysis in an afternoon: a comparison matrix, sales battlecards, and an executive brief that refresh on a set cadence.

5 lessons · 38 min

Building AI Agents That Actually Work

Most AI agents impress in a demo, then fall apart on real work. Build one that remembers, uses your tools, and runs a job the same way every time.

9 lessons · 25 min

Set Up Claude Cowork as Your First AI Assistant

Stand up a Claude Cowork assistant that knows your context, follows your rules, and runs the same job every Monday without re-explaining it.

5 lessons · 21 min

Why Your AI Output Looks Like Garbage (And the 3 Things That Fix It)

The problem is almost never the AI. It's three fixable mistakes in how you set it up, and you can correct all three in an afternoon.

7 lessons · 40 min

Build Your Sales Pitch Deck with AI

Build a prospect-specific sales pitch deck with AI, pressure-test it against an AI buyer, and ship it ready to win the meeting.

6 lessons · 40 min

How to Tell When AI Is Lying to You

AI will hand you a wrong answer with total confidence. Learn the verification habits that catch the fabrications before they reach your work.

6 lessons · 17 min

How to Use NotebookLM to Learn Anything

Turn a messy pile of PDFs, lectures, and articles into a tutor that answers only from your sources, then ships the notes for you.

6 lessons · 25 min

Basic AI Workflows That Save You Hours

You already use AI and you're still as busy as ever. Five repeatable workflows — inbox triage, first-draft-anything, research with sources, meeting-to-actions, and a reusable assistant — each one runnable today, each one a recurring time-sink turned into a few minutes.

7 lessons · 30 min

Your First AI Avatar Video

Build a polished 60-second talking-head video with an AI avatar, a few generated b-roll cutaways, and transcript-based editing. No camera, no crew, no editing background.

8 lessons · 44 min

AI Graphics for Non-Designers

Produce a full set of on-brand posts, ads, and thumbnails with AI image models, so consistent no one can tell you are not a designer.

7 lessons · 31 min

Claude Skills Explained

That recurring task you re-explain to Claude every single week becomes a Skill you set up once and reuse forever, and you never write a line of code to make it.

8 lessons · 41 min

AI Voice Agents That Take Real Calls

AI voice agents have crossed the 'sounds human' line. So now what? Build one for the call that's quietly costing you customers — and learn the limits, the legal picture, and the discipline that keeps it useful instead of embarrassing.

8 lessons · 52 min

Build Your AI Knowledge Base

Build an AI knowledge base that answers from your own files, catch it when it makes things up, and hand your whole team a single source to ask.

8 lessons · 39 min

Your AI Customer Support Team

Build an AI support layer that triages every ticket on arrival, drafts the reply you approve in ten seconds, and answers the routine cases without you watching.

8 lessons · 46 min

Vibecoding 101: From Zero to Your First Live App

Go from a blank screen to a real web app live on the internet, building it by talking to an AI instead of memorizing syntax.

8 lessons · 1h 7m

Where to Start with AI Without Guessing

Stop running 40 random AI prompts hoping one sticks. Pick one real task, set AI up to do it well, and keep a setup you can reuse every week.

4 lessons · 25 min

Manage Your Energy, Not Your Time

Stop grinding against the clock on an empty tank. Build a rhythm of full effort and real recovery — read your real energy, refill the tank that's actually empty, protect sleep and movement, and catch burnout while you can still turn it around.

9 lessons · 46 min

How to Actually Recover From Stress

You are good at handling your problems. You answer the email, survive the meeting, solve the thing — and then you lie awake wired, jaw tight, unable to feel the relief you earned. Here is what almost no one tells you: dealing with what caused the stress and discharging the stress itself are two separate jobs, and you've only been doing the first. Across seven short lessons you'll learn to feel when the stress is still switched on in your body and carry a small, evidence-backed menu of ways to close the loop — so stress moves through you instead of compounding into burnout. You'll walk away with the Cycle-Completion Plan, a practice you can re-run in any hard season.

7 lessons · 28 min

Focus on Less to Get More Done

You stay busy all day and somehow finish less of what matters — and the usual advice, do more and try harder, is the one move that reliably makes it worse. This course explains why, using a mechanism traffic engineers have understood for decades: past a certain density a highway carries fewer cars even as more pile on, and the fix is a metering light that deliberately limits how many get on. Your work behaves the same way. Across seven short lessons — drawing on Slow Productivity, Great at Work, and Personal Kanban — you'll learn to see your commitments as traffic, cap how many you keep in motion at once, finish before you start, and pour the freed capacity into doing the few things unusually well. You'll leave with The Deliberate Bottleneck, a one-page lens-and-limit you set for yourself, so you finish more by carrying less.

7 lessons · 33 min

Close Sales Without Being Pushy

Ask for the sale, sit through the silence, and turn objections into the doorway to yes, without the high-pressure tactics that make buyers retreat.

8 lessons · 48 min