Reading the Market: Competitive Intelligence for Founders
Your competitors broadcast their next six months in plain sight: read their pricing, job posts, and reviews before the move lands on your roadmap.
About this course
The deal you lose on Monday started slipping weeks earlier, in signals you walked past every day.
Most founders treat competitive intelligence as a quarterly slide nobody trusts: a logo grid, a feature checklist, a guess. The real information is already public. A competitor's pricing page is the densest statement of strategy they publish. Their open roles reveal where they are betting six months before anything ships. Customer reviews name the job people are actually hiring the product to do.
This course teaches you to read those sources like a strategist instead of a stalker. You learn to separate a genuine signal from a story you want to be true, to spot the competitor who has no logo on your slide yet, and to turn scattered noise into a call you can act on. It ends with a 60-minute Monday habit that compounds: a repeatable hour that keeps you ahead of moves before they reach your roadmap.
Who it's for
Founders: who keep getting surprised by competitor moves and want an early warning system built from sources they already have.
Product and marketing leads: who need to back positioning and pricing decisions with evidence rather than a hunch about the market.
Operators entering a new category: who want to map the real field, including the substitutes and entrants no analyst report has named yet.
Course Curriculum
Reading the Market: Competitive Intelligence for Founders
What you'll learn
- The Monday Morning You Almost Lost a Deal You Didn't Know Was Slipping
- Your Competitor's Pricing Page Is the Densest Signal They Publish
- Hiring Is the Future Leaking Out 6 Months Early
- Founders Preview Strategy in Public Before They Ship It
- The Most Important Competitor in 2026 Doesn't Have a Logo on Your Slide